The Ask.com Search for the Cure program, available on the Ask.com homepage or at http://www.ask.com/cure, is a first-of-its-kind donation to Susan G. Komen for the Cure. The initiative makes it easy, educational, and free for consumers to support the fight against breast cancer. Starting today, Ask.com is featuring new homepage themes, called skins, which are designed to educate consumers about breast cancer and inspire support for Susan G. Komen for the Cure. The skins display a weekly series of questions that challenge consumers’ knowledge of breast health and breast cancer issues.
From September 13, 2009 through December 31, 2009, Ask.com will donate up to $100,000 in conjunction with consumers who participate in the Search for the Cure program by adopting the special homepage skin and answering breast health questions. Ask.com has pledged to invest at least $1 million by December 31, 2010 through this program and sponsorship of the Susan G. Komen Race for the Cure® series.
“The Ask.com Search for the Cure program seeks to empower consumers in the fight against breast cancer through an interactive, educational experience that doesn’t cost them a dime or require much time,” said Scott Garell, President of Ask Networks. “Susan G. Komen for the Cure has saved millions of lives by funding breast cancer research and education programs globally, and we are honored to join forces with this extraordinary organization of activists and survivors.”
“Ask.com has created an easy, engaging, and cost-free way for consumers to get involved and generate funding that is crucial to breast cancer research and education. We are thrilled that Ask.com has joined our cause with such an innovative program,” said Hala Moddelmog, President and CEO of Susan G. Komen for the Cure.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.3 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
Ask.com is an operating business of IAC (Nasdaq: IACI). The Ask Network of sites is the 7th largest Internet property in the world, with 192 million worldwide unique monthly users, according to July 2009 comScore data. Ask.com syndicates its search technology and advertising solutions to a global network of affiliate partners.