Four thousand people came together for the 2nd Annual THINK PINK ROCKS charity concert presented by Steve Rifkind and SRC / Universal Records on Oct. 3 at the Mizner Park Amphitheater in Boca Raton, FL. The event, created by THINK PINK founders, stage IV metastatic breast cancer survivor and advocate, Stephanie Robin and her friend Elizabeth Weprin, was developed to raise awareness for the Breast Cancer Gene (BRCA) and funding for breast cancer charities.
A GUINNESS WORLD RECORDS(TM) representative was on hand to certify the new record for the world's largest cupcake at the event. Global TV Concepts and Big Top Cupcake(TM) commissioned the Boca Raton bakery Passion for Pastry to bake the cake which took approximately 30 hours in a 10-foot oven. The giant treat weighed 1,316 pounds and measured 5-feet tall and 4-feet wide. The chocolate cake was topped with layers of pink icing, handmade 5-inch sprinkles and a 12-inch-wide cherry. The cupcake was served up for donations to THINK PINK ROCKS during the pink carpet ceremonies preceding the concert.
The event, hosted by Rocsi from BET's “106 & Park,” featured performances from AKON, Shontelle, Melanie Fiona, Kardinal Offishall, DJ Cassidy, American Yard and DJ Webstar.
All donations to THINK PINK ROCKS benefited 501 (c) (3) charitable organizations. Beneficiaries: Memorial Sloan-Kettering Cancer Center, New York; BRCH Women's Center for Breast Care; The American Cancer Society / Making Strides Against Breast Cancer; Reach Global / Jacob International; The Florida Breast Cancer Foundation; The H.O.P.E. Project; University of Miami Sylvester Comprehensive Cancer Center.
ABOUT STEPHANIE ROBIN and THINK PINK
Stage IV metastatic breast cancer survivor and advocate, Stephanie Robin, is on a mission to save lives. Stricken with Stage II breast cancer in 2004 at age 36, Stephanie was shocked to learn that she was a carrier of the breast cancer (BRCA) gene and continually meets others who are unaware that such a gene exists. Stephanie, a wife and mother of two young children, found the courage to ask questions, find answers and fight her own battle against breast cancer.
Now, it is her mission to empower others to do the same. She serves as an inspirational spokesperson for THINK PINK, a breast cancer organization that she and her friend, Elizabeth Weprin, founded a year after her diagnosis. Their mission is to raise awareness about early detection of and genetic testing for breast cancer and to provide funding for screening, treatment and research. Stephanie underscores the importance of awareness and implores others to examine their family history and determine if genetic testing for the BRCA gene is appropriate for them.
To help their mission, THINK PINK launched THINK PINK ROCKS in 2008. The inaugural event was hosted by Queen Latifah. In August 2009, Stephanie launched the national online awareness campaign “Click to be Counted” with the goal of reaching one million women and men with life-saving information about the BRCA gene. Stephanie and her team have a goal of collecting one million unique clicks on their Web site, www.thinkpinkrocks.com, by December 31, 2009.