Marketing 101 With Anne Welch

It’s a tough time for magazines, but ELLE’s success only seems to grow, as seen in partnerships with Project Runway, MTV’s The City, and more.  Anne Welch, Vice President and Brand Publisher of Elle Magazine, didn’t play a small part in this – she’s an expert at reaching fashionistas, even in a time when shopping is taboo.  Here are a few of Welch’s marketing “basics” – just a taste of the knowledge she’ll share as a speaker at AdweekMedia’s inaugural Marketing to Women conference next Wednesday, November 4.  Women’s purchasing power is more influential than ever before; don’t miss this opportunity to learn what makes a woman reach into her wallet and spend.  

Anne offers some insight.

What marketers/brands do you admire and “look up to” for their strategies?
Apple – for defining cool
Target – for bringing fashion to the masses
Net-a-Porter – for taking e-commerce to the next level
Louis Vuitton – for remaining true to themselves

What are key marketing tips that you’ve learned that you feel are important to share?

Reinforce our Mission
ELLE has a distinct voice and one that separates us from our competition. It all begins with our mission and resulting editorial product. Over the past year we have solidified our position in the marketplace as the preeminent magazine for a relevant and relatable mix of fashion. While our competition has adjusted their editorial philosophy to the economic climate, ELLE has remained true to the magazine’s fashion mission: offering both practical and aspirational clothing and accessories; highlighting the trends, but never dictating them; and encouraging personal style and individuality.                      

Invest in Research
Consumer insight opens doors. In 2008, ELLE sponsored a ground-breaking study that profiled and identified today’s recession-proof shoppers. This study not only educated advertisers on the three types of women who will continue to shop in the face of the recession, but it also stressed the importance of fashion magazines. On every single measure studied, fashion magazine readers are significantly more qualified than that who do not read them: they spend more, they shop more, and they are more knowledgeable.

Innovate and Take Risks
ELLE is a magazine that has always taken risks—we were the first fashion magazine to launch a companion website and the first to participate in a reality television show. While the competition usually follows suit, ELLE continues to push the boundaries of what a fashion resource can do. Last spring we continued to innovate by launching the ELLE Dailies, a free subscription-based e-mail newsletter delivered to a broad, yet targeted, audience of prime fashion consumers.  In order to provide readers with more of the content they crave, last fall ELLE launched “Fall A to Zee,” an online feature that highlighted creative director, Joe Zee’s, key pieces and trends for the season. Over 400,000 consumers visited the site where they were able to click to buy straight from the advertising or the edit. Back by popular demand, Joe is again curating an alphabet’s worth of trends in Fall A to Zee and the ELLE Dailies have been extended to nine weeks reaching over 1 million opt-in subscribers daily.

With Project Runway, Stylista, and Ugly Betty, ELLE has always looked for creative ways to integrate the brand into television in order to increase brand awareness. Along these same lines, ELLE recently signed on with the Creative Artists Agency  (CAA), the world’s largest talent and branded entertainment agency representing clients such as Dell, Gap, and Coke. CAA will search for new opportunities for ELLE in television, motion pictures, DVD, and digital.

What have you learned not to do in your experience as a marketer?

Never Say Never
Over the last six years, ELLE has methodically moved up the ranks of fashion titles in the US by growing ad pages and share of market. In 2002, ELLE ranked 6th among the 7-book competitive set and had a 12% share of market. Today, ELLE is ranked #1 with 1,652 pages (and nearly 19% share) through October—two more pages than perennial category leader Vogue.

Limit Where the Brand Lives
With a crowded market place and tight consumer dollars, more so than in the past, advertisers have been looking for one thing when seeking media partners: proof of engagement. They want to know consumers are actively pursuing your brand and investing their valuable time and/or resources in it. To keep their experience with ELLE fresh, we are always looking for new ways to engage consumers both in-book and beyond the page. Whether it’s through a branded line of clothing or unique retail partnerships, we know our readers respect our opinion and therefore will seek our content through multiple touch points. Below are just a few examples:

  • Licensed Products: In addition to an ELLE branded line of jewelry and eyewear, in Spring 2007, Kohl’s department stores launched the ELLE Contemporary Collection, a line of runway-inspired women’s apparel and accessories. Now available in all 1,000 Kohl’s stores in 47 states, 2009 sales are projected to top $80 million.
  • ELLE Edit: ELLE is partnering with the New York store, Edit, to provide a high-end e-commerce area featuring fashion items that can be purchased online or at the store. Planned for a Spring 2010 launch offline and online.
  • ELLE Spa: Expected to open in June 2010, ELLE is opening a spa in partnership with the newly renovated Eden Roc hotel in Miami Beach.
  • Make Better Platform: ELLE’s year-long Make Better program incorporates everything from in-book content to a social media platform to a DVD series starring model Brooklyn Decker, ELLE’s creative director Joe Zee, beauty/fitness director Emily Dougherty, and a host of fitness experts as they give consumers tips on fitness, fashion, and beauty that will help them make small improvements in their already great lives. 

Follow ELLE Magazine on Twitter.

Anna Baltzer on the Daily Show

Anna Baltzer appeared on  Connecting Women Radio.

Anna Baltzer will be appearing alongside Dr. Mustafa Barghouti on the Daily Show with John Stewart on 10/28/09! Spread the word! The show is on Comedy Central @ 11PM EST/10PM CST/12AM MST on 10/28 or 8PM on 10/29.

Help spread the word!

Microfinance Industry Calls For Key Client Protection Initiatives

Microfinance executives from global organizations convened at Smart Campaign briefings this week and agreed that making client protection an essential component of fulfilling the industry’s double bottom line promise is vital to maintaining the health of the microfinance industry.

 The Smart Campaign convened the industry for two briefings that featured a diverse group of microfinance leaders to discuss the role client protection must play in safeguarding the future of the microfinance industry. The speakers were: Vikram Akula of SKS India; Elizabeth Littlefield of CGAP at The World Bank; Pilar Ramirez of Corporación de Fomento a Iniciativas Económicas (CONFIE) Bolivia; Kurt Koenigsfest, CEO of BancoSol in Bolivia ; Samit Ghosh, Founder and Chief Executive Officer, Ujjivan, India; and Asad Mahmood, Managing Director, Global Social Investment Funds, Deutsche Bank. Click here to download an audio file of the briefing:

Since the Campaign was launched at the Clinton Global Initiative in September 2008, it has garnered the support of more than 700 microfinance institutions, networks and associations, and investors and donors who have committed to ensuring good client protection practices are an integral part of the industry.

“Even in the midst of global economic turmoil, our industry continues to expand rapidly all over the world,” said Vikram Akula, Founder and Chairperson of SKS, India’s largest microfinance provider. “This is an encouraging trend, but it also underscores the critical importance of making sure our institutions do not forget that serving our clients in a respectful and transparent manner is the primary reason we are in this business to begin with.”

Microfinance has become one of the fastest-growing sectors in the global economy in the past five years with an estimated US $5 billion of cross-border investment flowing from the developed world into microfinance institutions worldwide. But the subprime meltdown in the United States that led to the global financial crisis has emphasized the importance of accountability, security, and transparency in financial services.

“There is no doubt that we continue to face daunting global challenges,” said Robin Ratcliffe, Director of The Smart Campaign. “But with such challenges come unique opportunities for collaboration and frank conversations about our industry’s future. The Campaign and its endorsers are working towards identifying and implementing client protection best practices so the principles are adopted at an operational level.”    

“History shows that microfinance can improve the lives of millions and reinvigorate economic activity when it is needed most,” said Pilar Ramirez, President of the Board of CONFIE in Latin America. “This convening is the first of what we hope is a long-term dialogue between microfinance leaders on why protecting clients is so important to the overall sustainability of microfinance.” 

The Campaign is developing tools to help organizations implement client protection into their daily business operations, and its most recent offerings include an institutional self-assessment, investor toolkit developed by CGAP, and the first installation of Smart Notes, a collection of best practices based on research from the field.  

“Not only will these tools help microfinance practitioners serve their clients in a more transparent and mutually productive way, the tools will give investors and donors the information and resources they need to ensure that potential investees' performance on client protection is an integral part of their due diligence,” said Elizabeth Littlefield, Director of the World Bank and CEO of CGAP.

About The Smart Campaign
The Smart Campaign is a global campaign spearheaded by microfinance leaders from around the world who believe that protecting clients is not only the right thing to do, but the smart thing to do. The Smart Campaign has formed an all-star Steering Committee comprised of ranking members of the industry representing a diversity of regions, expertise and institutions, including CGAP at The World Bank, Deutsche Bank Social Investment Group (NYSE: DB), the Center for Financial Inclusion at ACCION International, the World Savings Bank Institute, WWB Colombia, KfW (Germany), Ujjivan (India), CARD Bank (Philippines), the Microfinance Centre (Eastern Europe & Former Soviet Union), and Fonkoze (Haiti). By providing microfinance institutions the tools and resources they need to deliver transparent, respectful and prudent financial services to all clients, The Smart Campaign is helping the industry make good on its double bottom line promise and elevating microfinance as a model of responsible banking around the world.  Visit us online at

Chicago Attorney Specializing in Domestic Violence, Martin Dolan, Fights for Victims’ Protection and Offers Tips for Domestic Violence Awareness Month

Chicago, IL – One in every four women is beaten or raped by a partner during adulthood and three women are killed each day by a current or former intimate partner according to National Network to End Domestic Violence. In an effort to call attention to this grave issue, and reach out to victims and advocates, October is National Domestic Violence Awareness Month.

Chicago attorney Martin Dolan of Dolan Legal is a defense attorney with over 19 years experience. Dolan is currently fighting a district court decision that dismissed a claim that Chicago police violated the right to equal protection by failing to enforce the protective order of Mercedes McCauley against her ex-boyfriend, who later shot and killed her. Dolan is filing an appeal to the decision, fighting to have victims of domestic abuse recognized as a class of people who deserve higher protection under the law

“Domestic violence is serious issue that deserves heightened attention, which can be seen in the case of Mercedes McCauley” Dolan explains. “I am dedicated to the issue and hope that these tips and my work with this case will help to prevent and protect victims of domestic violence.”

Dolan offers these signs of domestic violence and safety tips for those in an abusive relationship:


· Has unpredictable temper

· Makes threats and/or hurts you

· Sees you as a sex object

· Threatens to commit suicide if you leave

· Acts overly possessive and/or controlling

· Keeps you away from family or friends

RED FLAGS - Tactics used by an abuser include:

· Dominance

· Humiliation

· Isolation

· Threats

· Intimidation

· Denial/blame


· Abuse

· Guilt

· “Normal” behavior

· Fantasy/planning

· Set-up


· Know your abuser’s red flags

· Identify safe areas in your home

· Make a list of emergency contacts and be prepared to contact them when warning signs and red flags appear

· Always be prepared to leave

For more information on domestic violence law go to For additional resources and assistance, call the National Domestic Violence Hotline: 1-800-787-3224 or 1-800-799-SAFE.

Survey Reveals Women Aren’t Doing All They Can To Support Breast Health

One A Day Launches Online Campaign to Urge Women to Take A Stand Against Breast Cancer

One A Day Woman'sA recent Yankelovich survey unveiled that although a large majority of women know there are simple steps they can take to support breast health, few women are taking the necessary actions. What’s more, 80 percent of the women surveyed have been personally affected by breast cancer or know someone who has been. To address this issue, One A Day Women’s Multivitamins is encouraging women to join a virtual march against breast cancer through the One A Day Women’s Take A Stand Campaign.

From now through the end of October, everyone will have the opportunity to show that they’re taking a stand against breast cancer by going to, and creating a customizable character in honor of someone special.

The survey also found that one in five women who support breast health or breast cancer awareness causes wish they could do more, and 60 percent of women who have not supported breast cancer organizations and causes say they lack the time or money. Joining the Take A Stand virtual march provides a quick, easy and free way for women to help raise funds to support breast cancer awareness and research. For each character created, the One A Day brand will make a donation to a breast cancer cause selected by consumers. The organizations that will be included are: The Breast Cancer Research Foundation, the American Cancer Society and Breast Cancer Network of Strength.

“This program is part of our continued efforts to increase awareness about the importance of supporting breast health,” said Barton Warner, Vice President of Marketing and New Business for Bayer Consumer Care. “Last year One A Day Women’s woke women up about breast cancer through the One A Day Women’s Wake-Up Call program, and now it’s time women answer the call by taking a stand.”

The goal of this program is not only to raise breast cancer awareness and reach thousands of women by the end of October, but also to get women to take action to promote their own breast health. Each character created will help to spread the word about the simple things women can do.

“I encourage women to take a proactive approach to their overall health by exercising and maintaining a well-balanced diet,” said Lisa Drayer, MA, RD, author and health reporter. “I was surprised that the survey found that only half of women know that taking a daily multivitamin with vitamin D is an essential behavior that supports breast and bone health. Just a few simple things can make a big difference like doing self-exams and if you are over 40, getting mammograms regularly. Also, women should eat healthy, exercise and take a multivitamin with high levels of vitamin D.”

One A Day Women’s multivitamins are formulated with 800 IUs, twice the daily value of vitamin D. Emerging research suggests that 1000 IUs of vitamin D per day can help support breast health.

For more information on One A Day Multivitamins and on how to join the march, visit

About the Survey

The survey was conducted by Yankelovich, part of The Futures Company, on behalf of Bayer HealthCare. Results were obtained through telephone interviews among a nationally representative sample of 500 women 18 years of age and older. Interviews took place June 19-21, 2009. Additional findings include:

  • Despite knowing what to do for breast health, many women are not taking such actions on a regular basis

– 95 percent know it’s important to eat a healthy diet for breast health, but only 53 percent report doing so regularly

– 93 percent know they should conduct regular breast self-exams, but only 47 percent do regularly

– 88 percent know they should get a mammogram every year, but only 68 percent of women 45 and older report doing so

– 84 percent know they should exercise, but only 33 percent say they regularly exercise vigorously for at least 30 minutes

– 59 percent know they should take a multivitamin daily with vitamin D; 53 percent report taking a multivitamin daily

  • Eight in ten women have supported a breast cancer organization or cause

– 71 percent have given money; 32 percent have volunteered

– 80 percent have been personally affected by breast cancer or know someone who has been with 16 percent being personally affected by breast cancer and 75 percent who were affected through someone they knew

– 21 percent of these breast health supporters are interested in becoming more active

– 60 percent of women who are not active say they lack the time or money

About Breast Cancer
According to the American Cancer Society, breast cancer is the second most common cancer among women (after skin cancer), accounting for more than 1 in 4 cancers diagnosed in US women. In addition, 1 out of 8 women will be diagnosed with breast cancer in her lifetime. The cause of breast cancer is unknown, and there is no known way to prevent breast cancer from occurring. However, women can learn the risk factors and promote early detection with regular breast self-exams, annual mammograms and clinical check-ups.

About One A Day Multivitamins
Bayer Consumer Care’s complete line of One A Day products provides gender-specific and performance/lifestyle benefits based on individual health needs. The One A Day multivitamin line includes One A Day Women’s with calcium and vitamin D for bone strength and breast health, One A Day Men’s Health Formula specially formulated to support a healthy heart, healthy eyes and energy, One A Day Men’s 50+ Advantage which supports a healthy heart, healthy eyes and energy and includes ginkgo to support memory, One A Day Women’s 50+ Advantage with calcium and vitamin D for bone strength and breast health and ginkgo to support memory and concentration, One A Day Women’s Active Metabolism for metabolism and energy support, One A Day Women’s Prenatal with DHA to support healthy fetal brain and eye development, One A Day Women’s Active Mind & Body to support mental alertness and physical energy, One A Day Teen Advantage for Her to help address teen girls’ important concerns like healthy skin and One A Day Teen Advantage for Him to address teen boys’ important concerns like healthy muscle function. For more information about One A Day multivitamins, visit

What You Need to Know About Breast Cancer

It’s that time of year when we hear a lot about breast cancer. Did you know that breast cancer isn’t exclusive to women? Each year, about 1,700 men in this country learn they have breast cancer. If you’ve been looking for a resource to help you talk about the illness on your blog or some information to help keep your readers informed, here is a PDF from the National Cancer Institute that you may want to share with others.

Download or read “What You Need To Know About Breast Cancer” here.

Herbal Essences Gorgeous Giveaway - Free* Herbal Essences Product

Herbal Essences Gorgeous Giveaway - Free* Herbal Essences Product

Posted using ShareThis Invites Consumers to Search for the Cure® in the Fight Against Breast Cancer Donate to Susan G. Komen for the Cure® Simply by Using®, a leading search engine and operating business of IAC (Nasdaq: IACI), today announced the launch of the Search for the Cure® program and charitable commitment to Susan G. Komen for the Cure®, the world's largest and most progressive grassroots network of breast cancer survivors and activists fighting to save lives and end breast cancer forever.

The Search for the Cure program, available on the homepage or at, is a first-of-its-kind donation to Susan G. Komen for the Cure. The initiative makes it easy, educational, and free for consumers to support the fight against breast cancer. Starting today, is featuring new homepage themes, called skins, which are designed to educate consumers about breast cancer and inspire support for Susan G. Komen for the Cure. The skins display a weekly series of questions that challenge consumers’ knowledge of breast health and breast cancer issues.

From September 13, 2009 through December 31, 2009, will donate up to $100,000 in conjunction with consumers who participate in the Search for the Cure program by adopting the special homepage skin and answering breast health questions. has pledged to invest at least $1 million by December 31, 2010 through this program and sponsorship of the Susan G. Komen Race for the Cure® series.

“The Search for the Cure program seeks to empower consumers in the fight against breast cancer through an interactive, educational experience that doesn’t cost them a dime or require much time,” said Scott Garell, President of Ask Networks. “Susan G. Komen for the Cure has saved millions of lives by funding breast cancer research and education programs globally, and we are honored to join forces with this extraordinary organization of activists and survivors.” has created an easy, engaging, and cost-free way for consumers to get involved and generate funding that is crucial to breast cancer research and education. We are thrilled that has joined our cause with such an innovative program,” said Hala Moddelmog, President and CEO of Susan G. Komen for the Cure.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.3 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-877 GO KOMEN.

About Ask is an operating business of IAC (Nasdaq: IACI). The Ask Network of sites is the 7th largest Internet property in the world, with 192 million worldwide unique monthly users, according to July 2009 comScore data. syndicates its search technology and advertising solutions to a global network of affiliate partners.

"Pink Boxers for Breast Cancer" Fundraiser

Three forces have joined together in the battle against breast cancer – Fulton Homes, 98.7 The Peak, and Sheriff Joe Arpaio, all uniting for a good cause. Throughout the month of October, Peak listeners are encouraged to benefit the Susan G. Komen Foundation by purchasing a pair of Sheriff Joe’s legendary pink boxers.
The Sheriff is notorious for making inmates wear pink underwear as a method to control inventory. Ironically, these boxers have created quite a demand among the public and Fulton Homes has channeled proceeds towards a good cause. Sheriff Joe will be signing this limited edition novelty item; date and location will be announced soon.

“This detrimental disease is unfortunately on the rise,” noted Douglas Fulton, CEO of Fulton Homes. “Fulton Homes is committed to standing behind the battle against breast cancer and supporting the search for a cure.”

Sheriff Joe Arpaio adds, “I am proud to support this wonderful organization and encourage people to take action by buying a pair of pink boxers.”

Proceeds from pink boxers customarily assist The Maricopa County Youth Assistance Foundation (YAF), a non-profit organization which supports programs that prevent youth violence and promotes social development, good role models, and positive interaction with law enforcement.

Breast cancer is on the rise: It is estimated that about 192,370 new cases of breast cancer will be diagnosed in American women in 2009. According to the Susan G. Komen Foundation, in 1975 the incidence of breast cancer was 107 per 100,000 for white women and 94 per 100,000 for black women. Thirty years later in 2005, the number of new cases per year had risen to 126 per 100,000 for white women and 114 per 100,000 for black women. Purchasing a pink boxer assists in finding a cure for this deadly disease, as well as bringing awareness to breast cancer prevention.

To purchase Sheriff Joe’s limited edition pink boxer shorts and contribute to a good cause, please visit for more details.

A List of Some Businesses that Support Breast Cancer Awareness

For your shopping needs, here are a list of some businesses that are promoting or supporting Breast Cancer Awareness (no, I am not being endorsed or compensated to write this, I am doing this in honor of promoting Breast Cancer Awareness. My goal is to post at least once per day related to Breast Cancer Awareness):

Be sure to type in the search engine breast cancer awareness products, and you should be able to get some idea of what businesses and brands are doing to promote breast cancer awareness.

Guinness Certifies New Record for World's Largest Cupcake AT 2nd Annual Think Pink Rocks Concert

Four thousand people came together for the 2nd Annual THINK PINK ROCKS charity concert presented by Steve Rifkind and SRC / Universal Records on Oct. 3 at the Mizner Park Amphitheater in Boca Raton, FL. The event, created by THINK PINK founders, stage IV metastatic breast cancer survivor and advocate, Stephanie Robin and her friend Elizabeth Weprin, was developed to raise awareness for the Breast Cancer Gene (BRCA) and funding for breast cancer charities.

A GUINNESS WORLD RECORDS(TM) representative was on hand to certify the new record for the world's largest cupcake at the event. Global TV Concepts and Big Top Cupcake(TM) commissioned the Boca Raton bakery Passion for Pastry to bake the cake which took approximately 30 hours in a 10-foot oven. The giant treat weighed 1,316 pounds and measured 5-feet tall and 4-feet wide. The chocolate cake was topped with layers of pink icing, handmade 5-inch sprinkles and a 12-inch-wide cherry. The cupcake was served up for donations to THINK PINK ROCKS during the pink carpet ceremonies preceding the concert.

The event, hosted by Rocsi from BET's “106 & Park,” featured performances from AKON, Shontelle, Melanie Fiona, Kardinal Offishall, DJ Cassidy, American Yard and DJ Webstar.

All donations to THINK PINK ROCKS benefited 501 (c) (3) charitable organizations. Beneficiaries: Memorial Sloan-Kettering Cancer Center, New York; BRCH Women's Center for Breast Care; The American Cancer Society / Making Strides Against Breast Cancer; Reach Global / Jacob International; The Florida Breast Cancer Foundation; The H.O.P.E. Project; University of Miami Sylvester Comprehensive Cancer Center.


Stage IV metastatic breast cancer survivor and advocate, Stephanie Robin, is on a mission to save lives. Stricken with Stage II breast cancer in 2004 at age 36, Stephanie was shocked to learn that she was a carrier of the breast cancer (BRCA) gene and continually meets others who are unaware that such a gene exists. Stephanie, a wife and mother of two young children, found the courage to ask questions, find answers and fight her own battle against breast cancer.

Now, it is her mission to empower others to do the same. She serves as an inspirational spokesperson for THINK PINK, a breast cancer organization that she and her friend, Elizabeth Weprin, founded a year after her diagnosis. Their mission is to raise awareness about early detection of and genetic testing for breast cancer and to provide funding for screening, treatment and research. Stephanie underscores the importance of awareness and implores others to examine their family history and determine if genetic testing for the BRCA gene is appropriate for them.

To help their mission, THINK PINK launched THINK PINK ROCKS in 2008. The inaugural event was hosted by Queen Latifah. In August 2009, Stephanie launched the national online awareness campaign “Click to be Counted” with the goal of reaching one million women and men with life-saving information about the BRCA gene. Stephanie and her team have a goal of collecting one million unique clicks on their Web site,, by December 31, 2009.

Special Savings: Rosies Workwear T-Shirts

pictures, tips.

Rosies Workwear is now offering a special discount for our readers. Purchase a Rosies t-shirt during the month of October for $8 (50% savings). Check out the t-shirts HERE.

At checkout, simply enter the discount code "connectingwomen". Enjoy!

Gal to Gal Virtual Walk to Promote Beast Cancer Awarness

As we're about to kick off Breast Cancer Awareness month, we are reaching out to all of you on behalf of the Gal to Gal Virtual Walk, which kicks began October 1, at As some of you may know, Gal to Gal Foundation is dedicated exclusively to those women (and men) who are living with the most critical stage of breast cancer - Stage IV – a diagnosis that as of today has no cure. Breast cancer is 2nd only to lung cancer for resulting in the death of women.

On October 12th, 2008, Dorit Shapiro, the President of Gal to Gal, lost her brave battle to breast cancer. At 38 years old, she left behind a loving husband, two beautiful young children and a supportive family. Her wish was to see Gal to Gal Foundation fulfill its vision and help those who needed us most. Her dedication to this cause was so great that she spoke on behalf of the Foundation and its importance just one week prior to losing her life. Please help us honor Dorit’s memory and what she was trying to accomplish by becoming a sponsor for our 2009 Walk. To watch Dorit's moving video from a Gal to Gal event held in her honor last year (approximately one week before she passed away), please click here:

This October, Gal to Gal Foundation will be dedicating itself to raising funds in order to grant wishes to Stage IV breast cancer patients and their families. It is our goal to grant 100 wishes at $1000 per family in Dorit’s honor. These are just some wishes we have had the privilege of granting: Rosemarie in Minneapolis purchased Christmas gifts in advance for her children, Susan was able to take her son for a vacation to Key West, we helped Vickie from Ohio pay her expenses, and Cheryl in Illinois got her puppy neutered. Click on this link for additional stories:

Please spread the word to all your friends, colleagues, and family members and ask them to join us ON LINE at on October 1st! Together we will VIRTUALLY walk across the country to raise funds and awareness for the Gal to Gal Foundation and help grant wishes this holiday season! And if you join with a virtual team, you may win a vacation giveaway for the team that raises the most money on behalf of Gal to Gal.

Be Bright Pink with Orbit White Gum

Bright Pink had the good fortune to partner with Orbit White in 2008 and we are thrilled that our fight against breast and ovarian cancer will again include Orbit White in 2009, a brand that believes being proactive with your breast health should be as routine as regularly chewing gum to brighten your smile!

During September and October, ten percent of the sales generated by the purchase of Bubblemint flavored Orbit White gum will be donated to support Bright Pink’s mission to help women proactively take control of their health via education, support and community development for those at risk. The unique on-pack promotion is designed to help fund Bright Pink’s awareness programs and will be available on a limited-edition 60-count Big-E-Pak® dressed in Bright Pink graphics and featuring

Given today’s economy, we know consumers are tightening their budgets but continue to look for ways to support worthy causes. Chewing gum is an inexpensive item, yet when you buy a pack of Bubblemint flavored Orbit White during September and October your purchase goes a long way toward supporting Bright Pink.


Blog Widget by LinkWithin

wibiya widget

Facebook and Twitter