During a holiday season already reporting a 12% boost in online shopping, Friday's third annual Free Shipping Day could prove one of the busiest days of all for shoppers and merchants alike. According to a recent Unicast poll, 37% of consumers intend to participate in Free Shipping Day to avoid shipping fees and grab last-minute bargains.
Free Shipping Day is a one-day event when consumers can shop online from their favorite brands and receive free shipping with delivery by Christmas Eve. Launched in 2008, Free Shipping Day will this year feature a record 1500+ participating merchants.
"The response has exceeded even our own lofty expectations, but the enthusiasm makes sense," said Free Shipping Day founder Luke Knowles. "Shoppers love the convenience of shopping online, but are turned off by expensive shipping fees. On the merchant side, sales often plummet towards the middle of December with many folks concerned their gifts won't arrive in time for Christmas. Free Shipping Day alleviates both problems. It's really a win-win."
All Free Shipping Day offers will be revealed this Friday, December 17th on www.FreeShippingDay.com at 12:00am EST.