Facebook Ads are an enormous opportunity for advertisers to create awareness, acquire fans and market to them. Applying advanced testing and optimization strategies that connect the dots from awareness to engagement to sales conversions help ensure success on the world’s largest social network. According to American Express OPEN and SEMPO’s Small Business Search Marketing Survey, 44 percent of small business owners currently use social media (Twitter, Facebook, etc.) as an online marketing tactic for their businesses.
To help small business owners learn best practices and practical tips for driving maximum performance with Facebook Ads, American Express OPEN’s SearchManager and SEMPO are offering a free online web conference on Thursday, June 9. This one-hour session will teach small business owners about:
- Split-testing strategies that factor in audience segmentation, ad copy and image selection.
- How to overcome ad fatigue.
- Driving awareness to conversion through remarketing and cross-network conversion tracking.
- Using SearchManager's new Facebook Advertising Suite to create and optimize Facebook Ads at scale.
This educational webinar is will be presented by Peter Chun, Senior Director, and Max Kalehoff, VP, Marketing at Clickable. Additional information can be found below:
Date: Thursday, June 9, 2011
Time: 1:00 EDT / 10:00 PDT
Where: Virtual (register here)